Decision-grade intelligence for the physical economy.

Commission a field check, map informal outlets, collect ground-truth observations or explore measurement and activation. Start with the decision, then agree what evidence would answer it.

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Verified on the ground

Movement, not residence

We map where people actually move during the working day, not just where they sleep.

Verified, not inferred

Trained local people confirm what's really on the ground, with photo, GPS and timestamp evidence.

The informal economy others can't see

Scoped collection in informal and mass-market corridors, with availability and coverage confirmed for each project.

What we solve

Choose the job you need done.

AI, data & research teams

Ground Truth on Demand

Fresh, specified evidence from real places: photo, GPS, time and consent on every record, checked before it counts.

For AI, data and research teams, and the brands they serve

Explore Media owners & agencies · Pikaboo

Precision Marketing

Reach, VAC and frequency for every site, computed from anonymised movement and verified in person.

For media owners, agencies & advertisers

Explore Field-force, research & distribution teams

Field Data Collection

Commission scoped field observations and site checks, with photos, location, time and review rules.

For distribution, research, GIS and field-force teams

Explore FMCG, distribution & GIS teams

Informal Retail Mapping

Discover or recheck informal retail outlets in a bounded area, with evidence and explicit duplicate rules.

For FMCG, route-to-market, retail expansion and GIS teams

Explore Brands & FMCG

Retail Media & Activation

Ask the market through play, verify stores on the ground, and fund activation on proven sales.

For brands, FMCG & retail media networks

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Not sure which solution fits?

Tell us the market you're trying to reach and the decision you're trying to make. We'll help scope the evidence needed.

Book a demo